A CREATURE OF LEISURE
A CREATURE OF LEISURE
The John Malloy Story
AN UNBREAKABLE LEGACY
In 1974 John Malloy landed in Yallingup, WA with nothing more than a surfboard and a backpack. He discovered the raw waves of the Indian Ocean were the perfect testing grounds to create an unbreakable legacy. One that would revolutionise surf hardware through pioneering innovation. Enjoy A Creature of Leisure - The John Malloy Story.
INNOVATION TIMELINE
URETHANE Discovery
1976
After experimenting with several leash materials including gas station bell cords, John Malloy discovers and introduces urethane to the market, regarded ever since as the world's best cord material.
THE JOURNEY BEGINS
1987
John Malloy officially starts Creatures of Leisure selling Leashes and Boardcovers that were all made in Yallingup, Western Australia. He had been innovating surf equipment for almost a decade already.
1991
For the first time, Creatures make bodyboard specific leashes and hardware with feedback from team riders like Tim Jones, Rick Bannister, Matt Riley and Warren Feinbier.
1997
Creatures launch into Traction pads made in Perth, Australia with the original Square-Loc pattern.
1998
Creatures first Signature team pads are made for the likes of Taj Burrow, Jake Paterson, Luke Egan & Shane Powell.
MICK'S SIGNATURE PAD
2002
Mick Fanning's first Signature pad is released into the market. It has become the most successful pad in Creatures history.
THE BEARING SWIVEL
2003
John invents a long-lasting swivel that won't seize up in saltwater. The Stainless Steel Bearing Swivel with acetal plastic remains industry standard in the best surf leashes across the globe, no matter what the brand.
SLIM FIT BOARDCOVERS
2006
Industry first design creates boardcovers with a Slim-Fit. Providing an expandable sidewall and streamlined template that reduced up to 20% bulk and weight.
DNA FLEX MOULD
2007
Creatures releases the DNA Flex Mould. The world's first cord to mould connection absorbing wave impact, increasing strength, and reducing breakages. Return rate near went to zero once introduced. It was the brand's first patented innovation which still remains today.
2009
Surefire Leash Release
The introduction of the first urethane-coated release tab which permanently stays open and accessible.
2017
Non-Slip Cuff
Just like the name suggests, the Non-Slip Cuff is spongy, light and super secure. It stays comfortably on your ankle without rotating from side to side.
2017
Thermo-Lite Technology
A lighter, thinner traction which wins SBIA Surf Accessory of the Year in 2019.
DIAMOND-TECH® FABRIC
2017
The lightest, strongest boardcover material in the market is introduced. DIAMOND-TECH® Fabric is a triple laminated, tear-resistant, water-resistant, abrasion-resistant woven fabric exclusive to Creatures of Leisure.
THE SUPERLITE LEASH
2019
Three decades of surf innovation is combined into one incredible leash. The SUPERLITE leash is the lightest, most comfortable leash in the world.
PROTO™1.4
2023
NEXT LEVEL TRACTION BUILT FOR THE FUTURE.
We worked with World Champs Mick Fanning + Italo Ferreira to revolutionise the gold standard in traction. In our aim to make a product that is BUILT better, moulded technology has allowed us to create a traction pad that both elevates your surfing and drastically reduces manufacturing waste.
