In 1974 John Malloy landed in Yallingup, WA with nothing more than a surfboard and a backpack. He discovered the raw waves of the Indian Ocean were the perfect testing grounds to create an unbreakable legacy. One that would revolutionise surf hardware through pioneering innovation. Enjoy A Creature of Leisure - The John Malloy Story.
After experimenting with several leash materials including gas station bell cords, John Malloy discovers and introduces urethane to the market, regarded ever since as the world's best cord material.
The Journey begins
John Malloy officially starts Creatures of Leisure selling Leashes and Boardcovers that were all made in Yallingup, Western Australia. He had been innovating surf equipment for almost a decade already.
Mick's Signature Pad
Mick Fanning's first Signature pad is released into the market. It has become the most successful pad in Creatures history.
The Bearing Swivel
John invents a long-lasting swivel that won't seize up in saltwater. The Stainless Steel Bearing Swivel with acetal plastic remains industry standard in the best surf leashes across the globe, no matter what the brand.
SLIM FIT BOARDCOVERS
Industry first design creates boardcovers with a Slim-Fit. Providing an expandable sidewall and streamlined template that reduced up to 20% bulk and weight.
DNA FLEX MOULD
Creatures releases the DNA Flex Mould. The world's first cord to mould connection absorbing wave impact, increasing strength, and reducing breakages. Return rate near went to zero once introduced. It was the brand's first patented innovation which still remains today.
The lightest, strongest boardcover material in the market is introduced. DIAMOND-TECH® Fabric is a triple laminated, tear-resistant, water-resistant, abrasion-resistant woven fabric exclusive to Creatures of Leisure.
The Superlite leash
Three decades of surf innovation is combined into one incredible leash. The SUPERLITE leash is the lightest, most comfortable leash in the world.
BUILT FOR THE FUTURE...
Inspired by John's legacy of always improving, Creatures is dedicated to shaping the future of reliable surf equipment.